Our Story

Exude was born out of a shared vision between two founders, Amy and Nishant.

 
Amy, originally from London, moved to India three years ago, where she saw a gap in the market for affordable, stylish, and high-quality office wear for women. Having worked in the corporate world, Amy realized that options for power dressing were either limited or overpriced. Inspired to change this, she decided to create a brand that made power dressing accessible to all women, with the added benefit of customization for sizing, color, and style.

Nishant, an experienced entrepreneur with over 15 years of business expertise, recognized the potential in Amy’s vision. Together, they launched Exude in India before expanding to the UK, believing the brand could offer something truly unique and empowering to women everywhere.


With a focus on quality, affordability, and personalization, Exude is designed to make every woman feel confident and stylish, both in and out of the office.